Film Industry Statistics in Ukraine Today
Today the issue of co-production is more than ever important for Ukrainian production companies that want to sale their films and series at the foreign markets. What can contribute to the establishment of joint production? Experts admit: giving financial guarantees (specialized insurance for the movies) and accurate statistics. Financial guarantees require separate attention. A brief overview of how cinema statistics contribute to a joint film production will be given in this small article.
Last year, the initiative group #КіноКраїна (FilmCountry) participated in the creation of the bill to support Ukrainian film industry. On January 28, 2016 The Ukrainian Parliament adopted the law “On the State Support of Cinematography in Ukraine”, which will be complemented further. However, in the first draft the specialized insurance for the movies (financial guarantee) and statistics were not mentioned. We hope that soon these key points will be implemented in the legislation. Meantime, let’s have a quick look on the experience of other countries.
French CNC (Centre National de la Cinematographie) is currently considered one of the best state bodies that support domestic film production in Europe. “Our market share, I stress, is one of the highest in Europe. We achieved this in such a competitive environment due to the absence of quotas. The film the audience really likes gets the highest score. In bad years, our market share was about 30%, in good – 45%, which is a lot. Of course, the best revenue receive only a few top movies, not all 200. But our share ranges from 32 to 42 percentages every year” *1.
“Films funding and support exists due to the redistribution of earnings from cinemas and DVD producers. This means that control over the funds collection is one of the most important services provided by the CNC to the professional community. This control is based on the principle of the obligatory declaration of charges, provided by the CNC administration and is based on the existing official system of a “single ticket” and the digital system of accounting. The mission of data centralizing helps to compile and build the reliable statistics for the needs of professionals and spectators that is necessary for a proper evaluation of the market.” *2.
Joël Chapron (Uni France Films) during his speech at KievMediaWeek said: “Without a clear, open and detailed statistics the co-production is hopeless. Moreover, statistics has to be provided by a public authority to give the confidence to the potential investors”.
The open and accessible cinema statistics data in Ukraine are missing. Even the specialized state body the State Agency for Cinema (http://dergkino.gov.ua/ua/text/links.html) does not provide full statistics as the CNC (http://www.cnc.fr/web/en/statistics), the British Film Institute (http://www.bfi.org.uk/education-research/film-industry-statistics-research), the Czech Film Center (http://stary.filmcenter.cz/en/facts-figures/20) or Polish film Institute (http://en.pisf.pl/film-in-poland/box-office/2015). Obviously, the statistics by the CNC is the most detailed.
Usually all the participants of the domestic market in Ukraine are using statistics from their own private practice or from private media which is causing a lot of questions about objectivity and completeness of statistical data.
Nowadays we can see the rapid growth of the content distribution via the Internet and the other devices connecting to the network. Distribution of the video statistics content by digital devices in the Internet is a new challenge that requires the more serious approach and the ability to handle the statistical data in order to make it useful. It is already clear that a qualitative assessment in the Internet is very complicated.
Consequently, the statistics encourages to think about the principles and models of film financing because the metrics we need to gather and explore depends on the selected model. Especially this is important when it comes to the co-production where mutual trust is the basis of mutually beneficial cooperation.
1. Joël Chapron: ” I said Russian guys that they have not guaranteed place in Cannes », – http://mediananny.com/intervju/2305065/
2. Шапрон Ж., Жессати П. Принципы и механизмы финансирования французского кино / Пер. с фр. Аллы Беляк и Жоэля Шапрона. – М.: КоЛибри, Азбука-Аттикус, 2011. – 96 с., – 21 с.