Analytics

Author: Svetlana Konar (Director of Business Development and Marketing + PR, MK Media Group, Ukraine) Interviewee: Kateryna Dmytriieva (General Director at MK Media Group and General Producer at MeetMinds Studio, Ukraine)

Following the white rabbit of advertising down the deep hole of modern digital world - with our correspondent Yana Sereda and media expert Natasha Louckevitch.

India Today is more than 1 billion 300 million residents, which makes this country the second largest market of consumers in the world... A huge market is attracting the attention of global companies, including those from the television…

Noodles or burgers? Such a little and unimportant item can change general perception of movie, where it appears. Similarly, witty joke can lose its meaning for audience from different part of world. Moreover, it may be offensive. All…

Nowadays the TV World is enough structured. Everyone got used to what is shown on TV. In lots of countries formats are kept repeated, adapted or simply modified to be presented as allegedly new formats. It seems that everything that could…

Today the issue of co-production is more than ever important for Ukrainian production companies that want to sale their films and series at the foreign markets. What can contribute to the establishment of joint production? Experts admit:…

Programming schedule is a vital part of the channel efficiency and can be considered as a result of broadcasting coordination and transformation of audience demand in accordance to mission of the channel.

"Do you remember the similar to VR glasses in the movie" Back to the Future?” It came true – now we have a technology, which 10 years ago we could not dream about. Each of us has lots of different gadgets, but still something is missing, so…

Children’s channels were always considered as a niche media, but still as they are aimed on large audiences they do have some competitors. But Russian channel “Red” decided to take more specialized position on a market – it poses itself as…

While traveling how often do you find yourself thinking that you have already seen this place, despite the fact that you haven’t been there before? And how often do you recognize locations while watching movies? Our world is full of amazing…