Loud, abrupt and the most important, financially successful film distribution of the movie is a dream and goal of every producer and director. (Hmm … My dream and goal, too …). Even at a step of the idea these two estimate “How much, approximately, could we earn for the project?”. Project implementation strategy is formed based on such question, the strategy includes a whole bunch of issues, but I’ll tell you about just one … The volume of film distribution market – this is what you need to know and what to start with in the first place. Whatever people say, but the majority of productions are aimed at the local audience, and it’s for a reason – sometimes local movies occupy positions above the Hollywood blockbusters. However, if you want to distribute in Europe – everything is in your hands and talent. And if you already have such idea, here are some numbers that will inspire you, or maybe not…
1) First place at the top of distribution volume takes UK with 4 thousands of cinema screens and a population of 65 million people:
A) Volume of film distribution market per year: $ 1.7 billion US dollars
B) 170 million tickets sold
C) 45% of the market take local movies
The most financially successful local movies have recently become: “The Jungle Book” and “The Big Friendly Giant”
On average resident of UK spends 25.9 euros a year to buy movie tickets.
2) The second place of honor, with nearly the same numbers, takes France with 5800 of cinemas and a population of almost 65 million people:
A) Volume of film distribution market per year: 1.3 billion euros
B) 170 million tickets sold
The latest and the most financially successful local movie became “The New Adventures of Aladdin” with the earnings of $ 30 million US dollars.
French people spend an average of 20.5 euros per year when going to the cinema.
3) The last of the top three is Germany with a population of 81 million people and a little more than 4 thousands of cinema screens:
A) Volume of film distribution market per year: 1.2 billion euros
Earnings at the box offices throughout the country for the “Fack ju Göhte” movies totaled 70 million US dollars, but the second local movie “Der geilste Tag” was three times less successful and earnings totaled 14 million US dollars.
Residents of Germany spend an average of 14 euros per year when going to the cinema.
4) We move to the Southern Europe not by chance – fourth place in terms of Volume of film distribution market takes Italy with a population of 60 million people and with 3500 cinema screens.
A) Volume of film distribution market per year: 72 million US dollars
The most successful local movies in Italy in recent years were: “Natale col boss”, which collected of 8 million US dollars, and “Perfetti sconosciuti”, which collected twice as much – 14 million US dollars.
The average amount of expenses of one Italian is 11 euros per year when going to the cinema.
5) Box-office earnings in Russia over the last year amounted to 547 million US dollars.
The most financially successful local movies became: “The Knight’s Move (Ход конем)” with earnings of 20 million US dollars and “Crew (Экипаж)” with earnings of 23 million US dollars.
Currently there are 2700 cinemas in Russia, and one Russian spends 3.7 euros per year when going to the cinema.
6) Spain may also be attributed to the countries where the local movies often hold leading places.
For example, “Ocho apellidos catalanes” movie earnings at the box offices totaled 40 million US dollars.
Currently, there are 3300 cinemas in Spain with a population of 46 million people.
The average bill of one Spanish is 11.5 euros per year when going to the cinema.
7) The most patriotic country is Turkey, today its domestic production is 80%.
There are 2000 cinemas in the country With a population of 80 million people. Earnings at the box offices per year total 215 thousand euros. The average bill per person in the country – 2.7 euros per year.
8) 20% of local movies distribution hold: the Netherlands, Norway, Czech Republic and Poland.
The average bill for cinema tickets: in Poland – 4,1 euros; in Czech Republic – 5 euros per year/1 person ..
9) Of course, we can not pass by Ukraine. But, unfortunately, in this sector, it loses to all of the above countries in practically every key market indicators.
There only 442 cinemas in the country with a population of little more than 42 million people, and the average bill per person per year – 1.7 euros.
Conditions are quite complex for Ukrainian productions: according to statistics, the maximum earnings for the movie could reach 100 thousand US dollars, and the average distribution earnings mostly ranges from 10 to 20 thousand US dollars.
But extraordinary cases, as many people like to express, could also happen in Ukraine:
– “8 First Dates (8 первых свиданий)” movie collected 1.6 million US dollars
– “Battle for Sevastopol (Незламна)” movie earned 600 thousand US dollars
– “#Selfieparty (Селфипати)” movie totaled 170 thousand US dollars.
What is it – good luck, joss? No, these are not an extraordinary cases, but the real opportunities of each Ukrainian producer. The main thing is the desire, talent and hard work.
10) Georgia progresses by leaps and bounds.
For example, “Naughty Kids” movie directed by Zurab Menteshashvili earned 235 thousand US dollars. Cinemas sold 70,000 tickets for this movie, and it’s a given that the movie was screened only in 11 cinemas.
It is also noteworthy that this movie contained a lot of product placement. This aspect is unique for many markets, because very few commercial companies are still willing to invest their advertising budget in these items of expenses. And it is necessary to persuade them of the expediency of such investments (Well done producer). Also, it’s not very easy for the production to sell the rights to screen the movie to TV channels – there are a lot of commercial issues to solve due to with advertising. However, the creators managed to solve this problem, and they give a very good example of cooperation.
*** Information (numbers) is provided on the basis of real studies held by Artem Vakalyuk, our media-colleague working at Media Resources Management, and according to international colleagues with whom I have met and discussed the business issues within Kyiv Media Week.
Editor: Svetlana Konar