Award-winning MENA.TV attracts international attention at MIPCOM
www.mena.tv content listings platform wins “Best Distribution Initiative of 2017” at the TBI DVTE Content Innovation Awards, held on the eve of MIPCOM 2017 at the legendary Carlton Hotel in Cannes.
Cannes, France, 19th October 2017:
The mena.tv Content Hub has registered over 100 companies buying and selling TV content since its launch at DISCOP Dubai earlier this year, but following its recognition on the global stage in Cannes, it now seems set for even faster growth. The award came as something of a surprise to industry observers, because mena.tv was amongst a shortlist that included industry giants Viacom International Media Networks and Endemol Shine International.
“mena.tv is already marketing content from 15 regional power houses. There is a mix of high quality, original first run productions such as Big World and Rijal Hawl Arrasool and major shows such as Bassem Youssef’s America Bel Arabi”, commented Heba Korayem, Client Director for the mena.tv Content Hub, “but that is just the beginning: MIPCOM was a busy week for us, and our registered buyers in the region will soon be seeing content from across the globe.”
Artem Zapolskyi of MK-Distribution (a part of MK Media Group), a leading distribution company headquartered in Ukraine, said “The Arabic content market is very interesting to us, but can be tough to navigate. The mena.tv Content Hub has helped us find high quality Arabic content and put us in direct touch with the authorized rights holders. Now we will also begin marketing international shows to MENA buyers”.
The mena.tv Content Hub has already facilitated content deals between countries such as the USA, Turkey, Egypt and the UAE. “It’s great to see the global industry understanding what we are doing,” commented Nick Grande, MD of ChannelSculptor. “The lack of transparency and liquidity in the MENA content market that has stifled investment and growth for too long. The mena.tv Content Hub aims to make it easier to license great TV to and from the region.”
About mena.tv Content Hub
Established by ChannelSculptor, the mena.tv Content Hub is a B2B content listings platform that gives easy access for regional buyers to TV shows from around the world. At the same time, it showcases Arabic content to international buyers. Registration is free to all industry professionals. Content can be listed by vendors for a fixed fee, and all communications between buyers and sellers are direct.
ChannelSculptor is an award-winning Dubai-based strategic consultancy and service provider, founded in 2008. The company licenses hundreds of regional TV channels to MENA IPTV and OTT networks, delivers audience analytics services (based on actual live viewing) to broadcasters and content owners, and offers a range of strategic consultancy services to the TV industry.
About MK Media Group
The Group includes four branches. A parent company MK-Distribution is a distributor that in 2008 has started distribution in CIS region, in few years later entering the global TV market with international deals offering a content from national market and catalogues of partners from abroad. In 2012 the own studio MeetMinds Studio (former DMart Production) was founded. MK Media Group has own library of footages – footagestore.net and online news platform MediaOwl.tv.
Press-releases was provided by Heba Korayem, Client Director mena.tv Content Hub